The Web is a primary channel for driving sales, customer loyalty and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers.
The other day I was wandering around some back allies in my town and came across all of these cool poles that had been painted and scraped and repainted over and over again. I thought it gave these grunge textures a very cool feel, almost like an abstract acrylic painting or something. I’ve got all [...]
Video in e-mail is a hot topic on the e-mail vendor side, but I haven’t seen a ton of messages from brands with videos in them. The trend is starting slowly.
What makes the world’s most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers’ ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again.
Ronnie is a freelance web-designer currently working in London, England. After graduating Loughborough University with BA degree in Industrial Design & Technology.
We all know the importance of good timing. But for marketers, timing is also comprised of four dimensions, each of which is critical to the success of your programs. Smart marketers who understand, deploy, test and measure the four time dimensions of marketing can deliver breakthrough results without breaking their budgets.
I wandered around town today for a few hours and shot over 600 new textures and some of my favorites from the batch are the rusty ones. Rust textures work really well when you want to add a good chunk of grunge to your designs or photos. I tried to include a nice variety in [...]
With on-page optimization, the proper use of keywords is extremely important. However, do not forget off-page factors, because there is something external to your site that has an even greater influence: high-quality back-links.
Razorfish’s Zell explains how technology and social media have brought CRM to the front of marketers’ minds
By Dan Reynolds
I. Introduction
Large or small, letters seem to inhabit their own universe. Re-arrangeable in any combination, they can spell out all conceivable messages, be they poetic, bureaucratic, or anything in between. But sometimes a text is just about its letters themselves, not an object to be read, but one to be looked at. Type [...]
