The Web is a primary channel for driving sales, customer loyalty and operational efficiencies. Building an effective Web presence is therefore business-critical. Web Experience Management (WEM) enables a business to manage its Web sites and online promotions to deliver a relevant, engaging Web experience that encourages browsers to become buyers.
Video in e-mail is a hot topic on the e-mail vendor side, but I haven’t seen a ton of messages from brands with videos in them. The trend is starting slowly.
What makes the world’s most addictive consumer Web sites — Adidas, Amazon, and Zappos — so addictive? The secret lies in the developers’ ability to blend design and usability principles to create a uniquely engaging user experience. The payoff? Ease of use will compel consumers to return again and again.
We all know the importance of good timing. But for marketers, timing is also comprised of four dimensions, each of which is critical to the success of your programs. Smart marketers who understand, deploy, test and measure the four time dimensions of marketing can deliver breakthrough results without breaking their budgets.
With on-page optimization, the proper use of keywords is extremely important. However, do not forget off-page factors, because there is something external to your site that has an even greater influence: high-quality back-links.
Razorfish’s Zell explains how technology and social media have brought CRM to the front of marketers’ minds
Like most Google products, the introduction of Gmail’s social network Google Buzz is getting mixed reviews. Does it offer any opportunities for marketers? Two experts debate
Marketers use a variety of media and delivery channels to present offers intended to drive customer acquisition, loyalty and incremental spend. However, the targeting methods used with these channels are grossly inefficient; they require high CPM-priced database lists, low exposure to intended customers and numerous upfront costs related to design, printing and mailing.
Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company’s e-mail audience to a complementary brand’s list.
We know that people often make purchasing decisions based on emotion, and Valentine’s Day and Mother’s Day provide retailers two great opportunities to tap into their customers’ emotional side. However, marketers need to make decisions based on data.
