E-mail marketing continues to provide the highest ROI of all marketing channels. The explosion of social media and mobile marketing, changing consumer behavior and continuously overloaded inboxes dictate that marketers must take e-mail programs to a higher level in 2010 and beyond.
Deliverability has been a concern for email marketers since the beginning. Email marketing is more popular than ever because of its cost-efficiency, immediacy of results and high ROI – and your reputation plays into the deliverability of your email marketing messages like never before.
Gain invaluable insight into how you can virtually transform your current marketing mix and maximize the reader experience. Marketing and online visionary Billy Glynn, ranked one of the world’s top innovators by Information Week magazine and the best-selling author of Left On Red: How visionary thinkers and risk-takers build great companies will present his findings [...]
This webcast will take real-world case studies and shed light on integrated campaigns, in particular the use of a multichannel approach when reaching young adults. Get tips and information about using various media to engage this audience. The panel discussion will be followed by questions & answers from listeners.
Audience segmentation and personalized messages can be used to curb program members’ costly habits, such as skipping preventive screenings that may be covered by payers, using emergency rooms for primary care instead of primary care physicians, or not taking advantage of generic prescriptions. This webcast will shed light on basic practices that marketers and benefits [...]
E-mail is such a personal way to connect with consumers, and testing and measurement is a key component to any efficient e-mail program. Analyzing this data can help marketers understand their audience and target e-mail to more specific segments.
On May 11, new prices go into effect for US Postal Service Mailing Services. To prepare, mailers need to know the new information and consider their own changes in cost. This live event will provide you with some critical tips on the ways to reduce costs including avoiding nonmachinable characteristics of letter-size mail pieces, consolidating [...]
Collecting, storing and analyzing data is an essential part of any marketing team’s efforts – after all, when it comes to direct marketing, campaigns are only as good as the data they use. The 2009 DMNews Database Marketing Survey, sponsored by CognitiveDATA, discovers how top direct marketing executives from leading companies across the US feel [...]
E-mail marketing is alive and well, but the batch-and-blast email approach is on life support. More than ever, consumers are being bombarded with an explosive volume of messages and new channels such as Twitter, while attention spans are growing shorter. Consumers are also smarter and expect more from brands and their marketing efforts. This new [...]
Today’s marketers are being asked to do more with less. In the b-to-b space, it can become a daunting task to get your message in front of the right person inside an organization. This webinar will provide you with strategies on how to make the most of your lead generation programs and increase campaign effectiveness [...]
