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Visual communication is the process of communication through visual apparatus or medium and forms that convey messages that can be seen with the human eye. Visual communication requires visual aids such as typography, graphics, animations, body language, digital images, drawings, signs, symbols, letters, digits, illustrations and so on. These visual images with articulately designed patterns can accompany a text to further elucidate ideas and concepts and convey information more effectively. A good visual communication design is evaluated on the basis of the level of comprehension displayed by the audience. The design is only as effective and good as the clarity and comprehensibility factor it displays. This is more so in digital designs such as those seen in the internet as the sense of visual is the primary form of receiving information in this medium.
Visual Communication
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