The cause of communication is to deliver a message and subsequently receive a response. The clearer the deliverance of the message is, better the chances are to create an impact and receive the response. Apart from the science of communication, creativity and hence applied art of design plays a great in making a communication success.

Design is crucial while setting up the communication system – be it an ad campaign where a promotional message to market a product or a service is communicated, a social phenomenon or an awareness communicated to the mass or any activity performed on the online media. Successful communication also means that the design elements involved in the entire process are skillfully crafted and arranged to impart the necessary effect.