Design is crucial while setting up the communication system – be it an ad campaign where a promotional message to market a product or a service is communicated, a social phenomenon or an awareness communicated to the mass or any activity performed on the online media.

Success of communication depends on how conveniently the message has been dispatched to the receiver and a subsequent response is received at the sender’s end. Simplicity of the design of the communication channel and the visual effects imparted by design-elements involved in the process are responsible here. Successful communication also means that the design elements involved in the entire process are skillfully crafted and arranged to impart the necessary effect.